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FAQ's

PRecise specializes in connecting leading consumer brands and organizations with diverse audiences. We work primarily with Fortune 500 companies that offer consumer products and services to multicultural audiences. We also work with large, national nonprofits and federal, regional and local government agencies.

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Yes. Although we have built our reputation in the area of multicultural communications, we have executed campaigns to reach the broader consumer market, including the launch of the Coca-Cola Fridge Pack, Opendoor’s arrival to Atlanta and Lexus’ sponsorship of Black Panther: Wakanda Forever, to name a few. A majority of our practitioners have vast experience in marketing to the general market. We believe that puts us in a sweet spot; we understand the total market.

Yes. A majority of the work we do is on a national scale. Although we are based in Atlanta, our team presence spans the country from the Washington D.C. area to Miami, Charlotte, Chicago and Houston. We also have affiliate partners in key markets such as New York, Los Angeles, Dallas, Phoenix and Detroit.

PRecise is the only public relations-founded firm to focus on both African Americans and U.S. Hispanics from the beginning. We truly are MULTIcultural. Also, our team consists of communications experts who have focused on African American and/or U.S. Hispanic communications for more than 20 years.
Yes, we are certified as a minority business enterprise (MBE) by the Georgia Minority Supplier Development Council (GMSDC).
Our billing structure offers two primary options for long-term clients: a monthly retainer or progressive billing. Progressive billing means we charge for the hours incurred each month by our team members at rates respective to their title and experience. Monthly retainers require a year-long commitment from the client. We do have budget minimums in order to be considered as a potential client. Finally, flat fees are applied to one-time projects and our training, including media and presentation, services.