Alexis Davis Smith
President & CEO
Alexis runs the show. She founded PRecise in 2000, after spending seven years with one of the world’s top 10 PR firms. She was an integral part of its consumer brand marketing team and founding member of the firm’s ethnic marketing practice – the first ever created by an international agency. She left the agency to practice the profession she loved, on her terms. She wanted to work with clients she believed in, offering big agency services without big agency bureaucracy.
Alexis signed Coca-Cola as her first client. Since then, she has lead nearly 100 projects for the brand. She has also provided PR counsel for some of the country’s top brands and organizations, including Toyota, MassMutual, Cracker Barrel Old Country Store, Spelman College and the Atlanta Falcons, among others.
Alexis lives and breathes strategy. Over the years, she has delivered exceptional strategic communications programs that helped PRecise clients reach their bottom line.
With more than 20 years total in the industry, Alexis is a leader in Atlanta’s public relations community, and a national voice for multicultural marketing. She has been featured in several popular industry trades, from PR Week to O’Dwyers.
Alexis is a native of Philadelphia, PA, a proud Eagles fan and graduate of Florida A&M University.
Executive Vice President
"The Media Maestro"
Tracey lives and breathes media. She wakes up 5am every morning to turn on MSNBC to be among the first to learn what happened overnight. She brings that love for media to PRecise. She is an expert at crafting strategic and compelling story angles that capture media attention and coverage. She has secured national media coverage for clients in the New York Times, USA Today, Associated Press, NPR, Tom Joyner Morning Show, Black America Web and the Grio.com.
Janice Lusky Greenspan
Executive Vice President,
U.S. Hispanic Media Relations
“The Media Whisperer"
Everybody loves Janice, especially Hispanic media. When she calls, they answer and respond. It isn’t just because of her charming and humorous personality; Janice knows what works to secure media coverage in new and traditional Latino outlets. She has generated press coverage in traditional and new media including: “Primer Impacto,” “Despierta America,” La Opinion, EFE, Impremedia, Viva Fifty, PapiBlogger, xoxolizza, among others.
"The Details Diva"
Coming from international agency GolinHarris (now Golin), Ingrid Vega does it all. As an account supervisor for PRecise, Ingrid manages specific client projects and is responsible for the development of press materials, media and community relations' outreach, social media management and special event coordination. She is also the team’s barometer, keeping everyone abreast of industry trends and news. Whatever her charge, she gets it done.
Assistant Account Executive
Amanda graduated from Clark Atlanta University in 2016 with a bachelors degree from the Department of Mass Media Arts. She joined PRecise in April 2017 and has been an integral part of the team ever since.
We also have a dynamic network of agency affiliates in Philadelphia, Washington D.C., Detroit, Houston, Phoenix and Charlotte.