VAYAMOS JUNTOS AT HISPANICIZE
Hispanicize is the largest meeting of Latino social media influencers, marketers, trendsetters and brands. Held annually in Miami, the conference has grown into a premier event with four jam-packed days of events, panels, off-site meets and the like. Toyota approached PRecise to produce activation events that would attract social media influencers and promote #VayamosJuntos and @ToyotaLatino, extending the brand’s social reach. We answered by recruiting 10 influential Hispanic bloggers to be Toyota Latino’s newest brand ambassadors. We extended personal calls to each blogger to invite them on board, then held a welcome reception the night before the event. Our overall activation included a lunchtime ride-and-drive to a waterfront restaurant, along with a meet-and-greet with the creator of the “Cafecito 3:05” initiative which encourages residents to take a Cuban coffee break at 3:05pm. Toyota execs also leveraged the opportunity for one-on-ones with the influencers, to share their commitment to the U.S. Hispanic community.
Vayamos Juntos brought in more than 3 million social media impressions and close to 175 mentions.